Are you bold enough with your studio marketing? Or are you boring,
stale, dull, lifeless and sterile like most business's out there?

The biggest mistake you can make in marketing your studio is to be
boring...zzzzzzzzzzzz....

This happens when we are afraid to offend, hurt or upset some
group, peer or afraid to look cheap, brash or to the point.

We then suffer from the copycat syndrome and we start to be clones of
big business corporations and every other photographer out there.

We become victims of the media reps who try and sell us 'image' ads.

D-uh....

This is called marketing incest- it gets dumberer and stupider as
time goes on.

Do you want to know the biggest, meanest most successful marketing
strategy I ever used? And it built me a huge business photographing
babies still does to this day, 11 years later....

It was a one page, two sided, black & white photocopied sales letter.

And I used the biggest, ugliest stamps I could get, and often
plastered stickers all over it.

Ugly. But it worked. It communicated with people (targeted of course)
and jumped right out and grabbed them by the ears and asked
them to buy.

And buy they did.
Listen, you can't be shy when it comes to getting the word out there
about your studio. Michael Ayers gets razzed by his fellow Rotarians
for being the most blatant self promoter. Hey, can you argue with his
success, can you?

Being boring IS the biggest mistake in marketing. Copying others and,
God forbid, trying to look like a big corporation. (why would anyone
in the right mind want to look like a huge, lifeless, soulless, cold
and dull corporation is beyond me.

Make some noise. Don't be shy. Get loud and be heard. Talk to people
like they are people. That's how I spoke in all my studio newsletters
that I'd send out. People resonate with people. Not politically
corrected, sublime and boring marketing.