Bridezilla: How To Tame The Beast
by Robert Provencher
If you've been doing weddings for some time now, you've had your fair share
of bridezillas. It's inevitable. They exist and wait in hiding for the most
inexperienced and innocent amongst us to mercilessly devour. How can can
you best avoid the bridezilla?
And what can you do once you discover that sweet and innocent young lady
you thought was going to be the ideal bride was actually a bridezilla in
hiding? Here are a few tips and thoughts from my 28+ years of shooting weddings.
First off, you are way more likely to be victimized by a bridezilla when
you are starting out for several reasons.
One, you're naive and innocent. You make a good victim because of this
easily detectable fact, and you might also be hungry/desperate/eager for
business.
Two, you are likely lower priced at this time and, therefore, attract a
higher degree of trouble and higher maintenance clients.
The ideal position to be in is to be able to attract high-quality, eager-to-pay
a premium, no hassle, loves you and your work, enthusiastic, and fun-loving
clients, and weed out the potential bridezillas before they even have a
chance to book you out and even step into your studio.
There are ways to stop these clients before they even call you.
Here's a short list:
*Charge more
* Have a great product
*Have a dynamic and strong presentation
*Be a confident and outgoing personality
*Be 'positioned' in your market as the no-nonsense, quality professional
that only discriminating brides shop at
*Don't appear to be too eager or hungry. A bridezilla can smell this a
mile away and will hone in on you like a shark that smells fresh blood
Say NO to a potential bridezilla before they even book with you (keep reading).
You need to recognize little clues and red flags, including: They whine
and bitch all the time (strong possibility they are potential bridezillas).
They constanly get back to price. You simply have a 'gut' feeling (trust
your intuition). Something's not quite right, i.e. the groom is shopping
and is with the bride's father (don't worry ladies, we'll go get the 'best
deal' for you).
Unusual requests (for example, she wants you to re-create a certain pose
from a magazine that makes no sense, or she's somewhat vague about her desires).
Again, your gut feeling is likely your best tool in weeding out the trouble
makers. If you connect with clients, and they like you, you show genuine
concern for their wedding day. You are professional in all matters, and
it still ain't right, then you get to say no.
In our studio, I always had a rule: The ABC rule. Always Be Courteous.
Even when you are telling a client to take a hike, do so in a courteous
fashion. Only a few months ago we said no to a prospective client.
We simply did not like the way she came across, so we told her flat out:
"I don't think we're the studio for you." Boy, did that get her. She was
enraged.
She wanted answers why, and none came. Only a true bridezilla would react
to this kind of refusal, so her reaction was a testament to her true bridezillian
nature. Eh eh. What a liberating place to be in when you can say no and
not worry about it. We don't have the time or patience to deal with the
bridezilla.
A few years back we had another. But this one had booked with us. We offered
to let her get out of her contract, and she did. Of course, we had her sign
a release so we weren't liable. Unfortunately, many don't turn into bridezillas
until after the wedding.
Then they make outrageous claims against you and your work. If you showed
that you created work equal to what you showed in your studio when they
booked, and you showed that you did your best to please her, and you have
the wedding party as your witness, then you should be okay. Not too many
years ago one couple took me to court. Their argument: quality, which I
knew was a load of crap. The images were stunning. They wanted $7,000.00
and the proofs and negatives. (Hmmm, I thought they didn't like the images.)
Anyhoo, long story short, and a day in court defending myself, while their
young cocky, articulate lawyer tried his best to make them look like the
victims, common sense prevailed (this, I was hoping for). The judge saw
it fit to refuse all their claims flat out. Ha! There is justice afterall.
Listen, no one has to put up with the stress and strain of dealing with
psycho clients. Learn to know who they are before they come a knocking.
Ask questions, get to know them, and trust what your eyes, ears, heart,
and gut tell you.
You want what's best for your clients. Let your passion for service and
for your craft lead the way, but have the confidence to make the right decisions.
If you find yourself stuck with a bridezilla, do your best to please them
and give them what they want.
But, try to inform them where possible and when they make imposible demands.
Make sure others see that. Get the wedding party and parents on your side
by getting to know them. I've had grooms come up to me apologize on behalf
of the bride's (and yes, there are groomzillas!!) evil tempered manners.
Out of pure embarassment, he felt compelled because of the treatment I
was receiving, and recognized the unfairness. If you have others as your
allies, you can get them to come to your defense or even attempt to talk
sense to the bridezilla.
Most people are decent folks. Bride/Groomzillas are just a little psycho,
self-centered and stressed. That's all. That doesn't mean we have to bear
the brunt of their outburst. Nor does it mean we have to shoot their wedding.
Thankfully, they are far and few between. Otherwise, there would be way
less wedding photographers around. Over at backwash.com, I found the ideal
description of a bridezilla, in case you need to know what they look like.
Here it is: "Bridezillas are fairly easy to spot. They are usually clad
in white, and wearing some sort of ring on their left hand. Their voices
are either guttural growls or high, piercing shrieks and their language
is usually lased with interesting combinations of profanity. They are usually
seen approaching their prey (i.e. someone who has pissed them off) in a
quick stride. Their eyes are the eyes of Death itself. They are usually
armed with long, yet very well groomed nails, and a bouquet of flowers that
can be considered a weapon in a court of law."
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