Loaded with marketing tips, success secrets, spelling mistakes,
'cuss words, odd-ball ideas and the occasional insult.
For the professional portrait and wedding photographer.

November 2004
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The Profitable Studio Newsletter
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"In my mind's eye, I visualize how a particular . . . sight and feeling will appear on a print.
If it excites me, there is a good chance it will make a good photograph. It is an intuitive sense, an ability that comes from a lot of practice. "
Ansel Adams



What's the best thing you can do for your photography business RIGHT NOW?
Read this newsletter in its' entirety.

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Newsie bits
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Hey, hey, a little late but still in your mail box. I've been busy, doing photography seminars and workshops. Late October I, along with my associate James Hodgins, spoke at the big Henry's 3 day Imaging Conference (Henrys, for those who never heard of them, is a chain of camera stores in Southern Ontario. They are successful, use direct mail and marketing with many many information rich seminars. They even have their own "school of photography". When it seems so many retail outlets are complaining, these guys seem to have tapped into a powerful marketing angle. They use information, trade shows & conferences, etc etc etc to create a strong bond with their clients.)

The Monday immediately following we gave our own Digital Success Showcase. As if that wasn't enough, we spoke at the Toronto Camera Club on Thursday. Wait it gets better.

We left for Phoenix a few days later and did a full day live bridal shoot followed by yet another digital Success Showcase. It's been a busy busy time, having presented to no less than 600 people at no less than 6 events within a 2 week span. And during our busy time at the studio. But I'm back and recovering quite fine.

Phoenix was, and is always a great place to visit. I find the people there so friendly and polite. Actually I find people friendly and polite wherever I go. I guess it all depends on your outlook. Maybe they just seem brighter in Phoenix because of all the sunshine.

Here's a few pix and some shots from the seminar:

Far left: Everyone digs in during the live shoot.     Middle: James and I as soon as we arrived in Phoenix           Others are samples from the shoot.


Anyhoo, in case any of this is of interest, here's my agenda for next year, so far:
May 2005- Toronto. Henry's Imaging Conference 3 days. sometime in May.
May 2005- Toronto. Planning a full day live bridal shoot with digital workflow and/or digital success showcase within a week after the Henrys event.
August 25-29 2005 Toronto. Speaking, lecturing, shooting, nagging, sharing at a 5 day course with Image Explorations East.
October-November 2005 Back to Phoenix for another gig.

We are planning a three-day mega conference on marketing, shooting and the now-infamous digital bootcamp. This will likely be in Las Vegas, carry a hefty price tag, but in my opinion it will be the very baddest, biggest, leanest, meanest conference on these topics anyone will ever see and/or experience anywhere on this planet. I guarantee it.

I fully intend on making it like nothing out there. It won't be party either. It's purpose will not be to entertain, but to train, demonstrate, prove, show, reveal, discuss, kick-butt and pound into every attendee strategies and tactics that are designed only for those who have a genuine thirst and hunger for success and properity. I wouldn't want it any other way, now would I??

One thing I noticed at the Phoenix all day live-models bridal shoot was the amount of high caliber shooters that were there. I had to ask myself  "why". "Why is that guy here. Man, he's really good....". The answer is, he wants to be better. One thing you will notice about those who succeed. They are always learning. I like to count myslef in there too. I have an insatiable appetite for learning new things. I buy books, videos and programs on photography, marketing, success etcetc. I'm even taking spanish lessons, horse back riding lessons and karate right now. I have no time in my life!!!

Why? I'm busy learning, learning, learning.....always. And loving what I'm doing. I love the quote by  Goerge Bernard Shaw. It says it all..."
I want to be thoroughly used up when I die, for the harder I work, the more I live. I rejoice in life for its own sake. Life is no "brief candle" to me. It is a sort of splendid torch which I have got hold of for the moment, and I want to make it burn as brightly as possible before handing it on to future generations."


*The all new No Bs Photo Sucess Digital Forum is up and running.
Check it out, loaded with photoshop tutorials, prizes and photoshop tips &  techniques from two of the most outrageous No Bs'ers out there today.
No Bull!!!!......See you there! But read this first. Your success depends on it.
There's still time to sign up. We 'd love to see you there:
No Bs Photography Forum
This mighty little forum started only 6 weeks ago and already has over 420 members to date.

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Photography Marketing Makeover
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Well, no one sent me anything to make over, so I can't put one up. I could go digging for one, but right now I'm feeling kinda lazy.
Here's the original offer:
HERE'S MY OFFER TO YOU:
If you have marketing piece you would like me to highlight, analyze or otherwise dismember, let me know.
I will consider all who ask, but know that I will not hold back and your piece will likely make this newsletter.
So fire away. OFFER EXPIRED

SPECIAL REPORT

"HOW GET A MILLION DOLLARS OF FREE PUBLICITY FOR YOUR PHOTOGRAPHY BUSINESS"
 I have been working on a special report on using publicity for your photography business. Do you have any real stories and examples where you received free publicity that I might add in the report.  Either television, radio, or print. I will give anyone who submits and has their story used a free gift, or two. Email me with your ideas. I have over the years received thousands of dollars worth of free publicity and feel this area is a virtual untapped goldmine for most photography business's.

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Special Announcement
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I've been at it again. Just finished another DVD based product. That makes four areas that I've got stuff in...Digital Success System (with James), Marketing, Wedding Success System, and now, "How to shoot, market and create a million dollar business with child and baby portraits". And that's it for me, there ain't no more. I only know those areas, and if I were to branch out into something else I'd be lying to 'ya.

So far I've been at this all of  26+ years shooting weddings, schools, babies, children, marketing, marketing and marketing etc etc and I've poured every ounce of knowledge, experience, hard knocks and strategy into everything I've put together to help other photographers succeed. I've been there, so I can speak through experience. What am I sayin'!! I'm still in the game. Still learning and slugging it out day to day with real honest living breathing clients, toe-to-toe, belly-to-belly, eyeball-to-eyeball......it's why I can spot the BS'r a mile away. You know, the guy on the stage who trying to tell how to make it happen, but truth is, he ain't living it, so it's make believe and theory at best. I've been there and got the battle scars to prove it. And the cash flow. which counts for something, don't 'cha think!??

Anyhoo, here it is. 2 DVDs.... First DVD is 2 Hours of studio shoots from actual sessions with detailed accounts of the strategies behind this often ignored, yet potentially lucrative (last year I made enough on baby and child portraits to live off that income alone...) areas.

From newborns, all the way through 3,6,9 and 12 months, including older kids, groups, and those awesome enchanted portraits that parents go gaagaa over. I get into photography lighting, and posing, and set up's through to the psychology behind the scenes. Don't think I missed

Second DVD is 2 hours of digital workflow strategies dedicated just to this style of portraiture including great techinques for creating baby panels, composites that parents love, and artistic effects for the enchanted portraits...and much much more. All from real in studio digital workflow solutions that I guarantee you will love.

There is so much information here you could start your own photography business in this area alone. Or, supplement your current photography business with new products and services.

I ordered my first batch from the duplication service and through my own stupidity I never spelled checked, nor did I give good clear instructions, so the first batch has spelling errors, and misplaced menus, which drives me nuts. But the content is what matters.

So, to clear out these I'm having a 'scratch&dent' sale. But here's the deal. You can only order by phone. I ain't going through all the hassles of setting up the sale through the internet, because I only have about 7 of these left:

SALE PRICE $139.00 US Regular price when it goes live online will be $199.00 US
If you already own the marketing system (not the wedding system), you can steal the DVDs only for $79.00
We have all names of those who bought the photography marketing system on file.

*****SOLD OUT*****


Call me or my wife Tina at the studio 705-566-0111. This is a first come first served sale. So don't put it off.

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Success Corner
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Do you like the quote above by Ansel Adams? Did you read it?  What is the key word in that statement? It's the word "practice". One thing I can vouch for is the speed with which your skills will increase, either technically, mentally, or as Ansel states, intuitively, as you practise.

I nag this point to everyone at just about every photography seminar I give. Why should photographers be any diferent that anyone else. Would you want a surgeon who is rusty at his craft, out of shape because of lack of practice? Would you hear a symphony where no one practised?? Of course not. They would sound like crap, wouldn't they.
Ansel, in an interview during the 80's, said he learned more from the bread and butter aspects of photography than any other area. Personally I find that I got better, am now better able to "see the light", and "intuit" poses and photo opps better now than ever before.

This really kicked in when I got real busy at my studio within the last eight years. I got to the point where I was shooting upwards to 700 sessions a year. Some of you may say fine, but I want sessions that pay me xyz per session, and not a penny less. Okay, that's okay to shoot for a minimum. And okay, I did do a certain percentage of sessions that weren't real record breaking sales, but I'd much much much rather be busy, than not. I got to "practice", expand my services, increase my database of clients, and now that I am establised. I get to ask for more. Life is good.

Look at the picture of James of me. This one: Let me tell you a little story about that point and shoot camera I'm holding. James is holding the other camera, taking the picture. What happened was James bought his wife Jocelyne a 3MP point and shoot Canon Powershot A75 while we were at the Henry's 3 day gig. Whilst having supper that night (James cannot not unwrap a new camera, no matter what model) he loads the batteries and starts shooting with it. We had so much fun with it the next day when we went back to finish the last day of our speaking at Henry's, we bought two more, one each. These things are FUN!! I recommend to anyone that they need to buy one. Go out and shoot for the sake of shooting . Practise. You will be amazed. Here's a few samples from the hundreds we've taken within the last few weeks since we bought them. These are "grab" shots, taken while traveling or hanging out at Starbucks:


Many more images from our "Point and Shoot Project are at our photography forum
We also registered a domain dedicated to the whole idea of having fun with
Point And Shoor cameras, and soon, very soon, will have it up and running....



ARE WE DOOMED?
WILL YOUR PHOTOGRAPHY BUSINESS SURVIVE?
I would like to have a serious talk right now, it has to do with the future of photography and I believe our livelyhoods are at stake. A few weeks ago it struck me. People don't look up to photographers as much as they used to.

The glitz and glamour, the mysterious aura,.... gone, all gone. If you have been draggin around a huge ego I think you are the highest risk of total and complete annihilation. I see it all around me, everywhere I go.

But I also see other photographers, like Julie and Guy in Orleans, Ontario, who have so much business they can barely keep up. Guys like Lorne Rotstosky in S-John's, Newfoundland, shooting upwards to 800+ sessions in the previous year. Guys like Kerry Allan in Scottsdale, Arizona, who's booking so many weddings he can't shoot 'em all. He likely turns down more than he books.

And these aren't nickel and dime shooters either. And there are many just like them who are experiencing success at great levels. But, there are many who are failing. So back to my first thought. Are we doomed?

Well, I think we are at higher risk of failure more so now than ever before. Why? I think the whole wave of digital techology has made it so easily understood, available and de-glamourized, that if we pin our strategy, or any part of our presence in the market place from the "old school" mind set, and if we think we're fooling anyone, well, not anymore. Just fooling ourselves. And likely we're going to pay a high price if we keep it up.

The solution to insulating yourself from this wave of, and I hate to use this word, "paradigm " shift, is to do something about it. Become better and take total and complete responsability for your destiny. Bring new and better products to the market. Improve your photography. Be likeable.

Everyone's a photographer now. There ain't nothing to it. Point and shoot. Instant and  amazing resuts. Don't fight it, don't get stressed about it. There's nothing you can do to stop it.

But, how you react will help.

You have do several things, and then some. First off, don't complain. Be pro-active. Just because the bride and groom has seen all her wedding pics the DAY AFTER THE WEDDING, from all her friends and relatives who own those "really, really good and really, really expensive digital cameras" (hey, $900.00 gets you a pretty damn good digital camera nowadays...ooh, ooh, and  uncle Joe owns Photoshop, that makes him an "expert"...just for owning it, right????)., doesn't mean they won't think to themselves  ""hhhmmm, why'd I spend all that money on a professional photographer when I got all these other great shots???"..or does it??

If they do, you're doomed.

Part of the solution is to bring something to your photography business and your photography marketing something that they can't even compare to. Simply hanging a sign, getting cards made, running a yellow page ad, buying gear etc will not do it. Personally, I think we've had it too good all along. Now there is a great shake down going on.  The market is going to go through some serious changes.  We have to be prepared and disciplined. Become a better person.  Become a better photographer.  Learn and implement  photography marketing that works.

Not boring, outdated, sit with your hands under your butt do-nothing because the world owes me a living I'm special I'm a photographer marketing.  Being "good enough", ain't good enough any more.......seriously.




If you want to succeed at photography marketing, I mean really take it serious,
invest in the right information and direction for your future.

And, if you want to take your wedding photography marketing up a notch or two, do the same.

That's it for now folks! hope you enjoyed my monthly rant.
Thank You
Robert Provencher

Hold on to your hats and take names! I will tell all! Muchos gracias!


The Newsletter ARCHIVES are up.
Check 'em out here:
NEWLETTER ARCHIVES



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Email me: If you're excited, euphoric, lost, confused, happy, sad, depressed....
I'd love to hear from 'ya!
 I love a challenge, compliments (true or otherwise), comments, feedback, ideas, contributions,.........
I reserve the right to use any and all emails on this newsletter.
info@profitablestudio.com
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Thanks! Robert Provencher
www.ProfitableStudio.com
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