I would like to have a serious talk
right now, it has to do with the future of photography and I believe
our livelyhoods are at stake. A few weeks ago it struck me. People
don't look up to photographers as much as they used to.
The glitz and glamour, the mysterious aura,.... gone, all gone. If you
have been draggin around a huge ego I think you are the highest risk of
total and complete annihilation. I see it all around me, everywhere I
go.
But I also see other photographers, like Julie and Guy in Orleans,
Ontario, who have so much business they can barely keep up. Guys like
Lorne Rotstosky in S-John's, Newfoundland, shooting upwards to 800+
sessions in the previous year. Guys like Kerry Allan in Scottsdale,
Arizona, who's booking so many weddings he can't shoot 'em all. He
likely turns down more than he books.
And these aren't nickel and dime shooters either. And there are many
just like them who are experiencing success at great levels. But, there
are many who are failing. So back to my first thought. Are we doomed?
Well, I think we are at higher risk of failure more so now than ever
before. Why? I think the whole wave of digital techology has made it so
easily understood, available and de-glamourized, that if we pin our
strategy, or any part of our presence in the market place from the "old
school" mind set, and if we think we're fooling anyone, well, not
anymore. Just fooling ourselves. And likely we're going to pay a high
price if we keep it up.
The solution to insulating yourself from this wave of, and I hate to
use this word, "paradigm " shift, is to do something about it.
Become better and take total and
complete responsability for your destiny. Bring new and better products
to the market. Improve your photography. Be likeable.
Everyone's a photographer now. There ain't nothing to it. Point and
shoot. Instant and amazing resuts. Don't fight it, don't get
stressed about it. There's nothing you can do to stop it.
But, how you react will help.
You have do several things, and then some. First off, don't complain.
Be pro-active. Just because the bride and groom has seen all her
wedding pics the DAY AFTER THE WEDDING, from all her friends and
relatives who own those
"really,
really good and really, really expensive digital cameras" (hey,
$900.00 gets you a pretty damn good digital camera nowadays...ooh, ooh,
and uncle Joe owns Photoshop, that makes him an "expert"...just
for owning it, right????)., doesn't mean they won't think to
themselves ""hhhmmm, why'd I spend all that money on a
professional photographer when I got all these other great
shots???"..or does it??
If they do, you're doomed.
Part of the solution is to
bring something to your photography business and your photography
marketing something that they can't even compare to. Simply
hanging a sign, getting cards made, running a yellow page ad, buying
gear etc will not do it.
Personally, I
think we've had it too good all along. Now there is a great
shake down going on. The market is going to go through some
serious changes. We have to be prepared and disciplined. Become a
better person. Become a better photographer. Learn and
implement
photography
marketing that works.
Not boring, outdated, sit with your hands under your butt do-nothing
because the world owes me a living I'm special I'm a photographer
marketing. Being "good enough", ain't good enough any
more.......seriously.